wishing.

off doing some research. i need enlightenment. i've been dying to go to this music festival in Indio, California on the 25-27 of April called Coachella! this event is insane! the lineup are all my favorites! crazy! (e.g. M.I.A, Portishead, Aphex Twin, Justice, Battles, Midnight Juggernauts, Cut Copy, Hot Chip, UFFIE and many moore!) wish i can fly to the State and attend the festival madness.

black balloons.

The Victorian Government is running a campaign about energy saving for their homes.

This Save Energy campaign is encouraging us to save energy at home to cut greenhouse gas emissions and reduce the impact of climate change. The balloons that are featured in the campaign represents 50 grams of greenhouse gas/each. By saving energy, you'll save money, as well as help protect our environment from the impacts of climate change.

Here you can view the television commercials from both the 2006 and 2007 seasons of the Victorian Energy Savings Campaign.

i really like how this commercial educated us and not being too formal or serious. there is still a sense of entertainment in it (esp. the black balloons).

in-depth research.

Today I’m researching about my topic of sustainability design more in depth. Then I came across to these interesting notes and quotes for my report:

• The fact that the number of magazines sold in Australia each month is over 18 million copies (Magazine Publishers of Australia n.d.), shows how changes to the specifications can make a huge difference, since the fact that it is only in Australia, who knows how many copies each month magazines company wasted on paper for the world. So, to solve this kind of problem, there is actually a way to reduce it. For instance, Mountain Equipment Co-op (MEC), an outdoor retail and rental company in Canada, minimized the environmental impact of their printed catalogues by purchasing reduced weight and recycled content paper. MEC estimate that, for their 2007 Spring and Summer print run of over 600,000 catalogues (French and English editions), which is the specification of at least 30% post-consumer fiber saved the use of 1,483 trees, over a million liters of water, and reduced energy output and greenhouse gas emissions. (MEC, 2006).
  

• “The designer’s creative ability can help solve many environmental problems.” —Anne Chick (1992 p.32)

• Designers are trained to analyze problems and provide creative solutions, and clients seek professional guidance on issues surrounding their design job. As the expert, at least some of the responsibility for using sustainable methods must rest with the designer.
  

• “Clients depend on professionals’ expertise – that’s what they’re paying for.” —Anne Chick (1992 p.33)
  

• “Let’s face it – we are the last generation before everything goes to pot.” —Charles Purcell, Sydney Morning Herald, Oct 24 2007
  

• In Rick Poynor’s essay titled “Look Inward, Australia” he discusses the phenomenon of designers becoming less anonymous, and more concerned with achieving fame, with design as an expression of style rather than substance.