today i would like to post some of the global warming ads which I like. there are actually so many ads. around the world concerning about the global warming but it seems not enough of people understand and taking act. they just ignore it.
"Deforestation in China Threatens Giant Pandas"
Advertising Agency: The Name, Rome, Italy
Creative Directors: Francesco Taddeucci, Luca Albanese
Art Director: Emanuele Pulvirenti
Copywritier: Filippo Testa
Published: January 2008
"15 square kilometer of rain forest disappears every minute"
Advertising Agency: Uncle Grey, Denmark
Art Directors: Rasmus Gottliebsen, Jesper Hansen, Rasmus Dunvad
Creative Director: Per Pedersen
Copywriter: Michael Peterson
Published: April 2007
The poster is blank with a clear sticky coating over the headline and visual. Overtime, dust and dirty particles on the street get stuck on the poster, gradually revealing the message. In doing so, they let polluted air speak for itself.
Advertising Agency: JWT, Hong Kong
Creative Directors: Steven Lee, Kwong Chi Kit
Art Directors: Fei Leung, Arthur Tse
Copywriters: Jesse Wong, Yee Mui Cheung
Production: Jimmy Pong
Released: September 2007
The external surface of the cup is printed with a second layer of heat sensitive ink that is revealed when hot water is poured into the cup.
Advertising Agency: Dentsu, Beijing, China
Art Director/Copywriter: Danny Tang
Released: October 2007
this mug is a souvenir for the United Nations Climate Change Conference in Bali last December. Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world's land mass vanished under the rising sea, symbolically showing the effects climate change may soon have if action isn't taken.
Advertising Agency: Ogilvy & Mather, Beijing, China
Art Directors: Michael Wong, XiaoChen Li, Ahi Huang
Copywriters: Doug Schiff, Yue Song, Ashley Yang
Released: December 2007
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